Strategic Planning
Businesses that succeed do so by creating and keeping customers. They do this by providing better value for the customer than the competition. Businesses are often so preoccupied with immediate issues that they lose sight of their ultimate objectives.
That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail.
A good plan must be able to serve as a framework for decisions or for securing support/approval. It should provide a basis for more detailed planning. It should also help you explain the business to others in order to inform, motivate & involve. There should be assistance in benchmarking & performance monitoring.
